Bashkimi Europian i ka vendosur Google nj\u00eb gjob\u00eb prej 890 milion\u00eb eurosh, pasi arriti n\u00eb p\u00ebrfundimin se kompania ka shkelur Aktin p\u00ebr Tregjet Digjitale (Digital Markets Act \u2013 DMA), rregullorja q\u00eb synon t\u00eb kufizoj\u00eb praktikat e kompanive dominuese t\u00eb teknologjis\u00eb.<\/p>\n
P\u00ebrve\u00e7 gjob\u00ebs, Komisioni Europian i ka k\u00ebrkuar kompanis\u00eb amerikane t\u00eb ndryshoj\u00eb m\u00ebnyr\u00ebn se si rendit rezultatet e k\u00ebrkimit n\u00eb Google Search dhe si zbaton rregullat n\u00eb Play Store. N\u00ebse nuk zbaton vendimin brenda 60 dit\u00ebve, Google mund t\u00eb p\u00ebrballet me nj\u00eb procedur\u00eb t\u00eb re dhe me gjoba ditore q\u00eb mund t\u00eb arrijn\u00eb deri n\u00eb 5% t\u00eb xhiros ditore globale t\u00eb kompanis\u00eb m\u00ebm\u00eb, Alphabet.<\/p>\n
Vendimi i Komisionit p\u00ebrfshin dy shkelje t\u00eb ve\u00e7anta. Gjoba m\u00eb e madhe, 460 milion\u00eb euro, lidhet me m\u00ebnyr\u00ebn se si Google paraqet rezultatet e k\u00ebrkimit. Sipas Komisionit Europian, kompania u ka dh\u00ebn\u00eb p\u00ebrpar\u00ebsi sh\u00ebrbimeve t\u00eb veta p\u00ebr blerje online, hotele, transport dhe sport, duke i renditur m\u00eb lart se platformat rivale. Sipas autoriteteve europiane, kjo i ka vendosur konkurrent\u00ebt n\u00eb disavantazh.<\/p>\n
Gjoba e dyt\u00eb, n\u00eb vler\u00ebn e 430 milion\u00eb eurove, lidhet me Play Store, platform\u00ebn p\u00ebr shkarkimin e aplikacioneve n\u00eb pajisjet Android. Komisioni konstatoi se Google i pengoi zhvilluesit e aplikacioneve t\u2019i informonin p\u00ebrdoruesit p\u00ebr oferta m\u00eb t\u00eb lira jasht\u00eb Play Store dhe u ngarkoi tarifa q\u00eb, sipas Brukselit, shkonin p\u00ebrtej asaj q\u00eb lejon ligji.<\/p>\n
Z\u00ebvend\u00ebspresidentja ekzekutive e Komisionit Europian p\u00ebr politik\u00ebn e konkurrenc\u00ebs, Teresa Ribera, tha se Google nuk ka respektuar plot\u00ebsisht detyrimet q\u00eb rrjedhin nga Akti p\u00ebr Tregjet Digjitale.<\/p>\n
\u201cProduktet m\u00eb t\u00eb mira duhet t\u00eb ken\u00eb sukses sepse jan\u00eb m\u00eb t\u00eb mira, jo sepse i p\u00ebrkasin kompanis\u00eb q\u00eb kontrollon motorin e k\u00ebrkimit\u201d, u shpreh ajo.<\/p>\n
Hetimet p\u00ebr k\u00ebto dy raste u hap\u00ebn n\u00eb mars t\u00eb vitit 2024, paralelisht me \u00e7\u00ebshtje t\u00eb ngjashme ndaj Apple dhe Meta. Sipas Politico, vendimi ishte arritur brenda Komisionit q\u00eb n\u00eb muajin mars t\u00eb k\u00ebtij viti, por publikimi i tij ishte shtyr\u00eb, duke nxitur kritika se Brukseli po vononte zbatimin e rregullave p\u00ebr t\u00eb shmangur tensione me Uashingtonin.<\/p>\n
Google e kund\u00ebrshtoi menj\u00ebher\u00eb vendimin. Presidenti p\u00ebr \u00e7\u00ebshtjet globale i kompanis\u00eb, Kent Walker, deklaroi se k\u00ebrkesat e Komisionit do ta detyrojn\u00eb Google t\u00eb heq\u00eb funksione t\u00eb k\u00ebrkimit q\u00eb p\u00ebrdoruesit europian\u00eb i p\u00ebrdorin \u00e7do dit\u00eb, si shfaqja n\u00eb koh\u00eb reale e \u00e7mimeve dhe disponueshm\u00ebris\u00eb s\u00eb hoteleve apo fluturimeve, si edhe t\u00eb dob\u00ebsoj\u00eb masat e siguris\u00eb n\u00eb Play Store.<\/p>\n
Ai e cil\u00ebsoi vendimin si nj\u00eb veprim q\u00eb, sipas tij, do t\u00eb \u00e7oj\u00eb n\u00eb \u201cp\u00ebrkeq\u00ebsimin e produktit\u201d, nd\u00ebrsa kompania b\u00ebri t\u00eb ditur se po shqyrton t\u00eb gjitha opsionet ligjore, p\u00ebrfshir\u00eb apelimin.<\/p>\n
Komisioni Europian tha se Google ka nisur tashm\u00eb t\u00eb testoj\u00eb disa ndryshime, p\u00ebrfshir\u00eb m\u00ebnyr\u00ebn se si shfaq sh\u00ebrbime si Google Shopping, hotelet dhe fluturimet, duke e cil\u00ebsuar k\u00ebt\u00eb si \u201cprogres t\u00eb konsideruesh\u00ebm\u201d. Megjithat\u00eb, bisedimet mes pal\u00ebve vazhdojn\u00eb edhe p\u00ebr m\u00ebnyr\u00ebn se si rregullat do t\u00eb zbatohen p\u00ebr sh\u00ebrbimet e reja t\u00eb inteligjenc\u00ebs artificiale t\u00eb kompanis\u00eb, si AI Overviews dhe AI Mode.<\/p>\n
Vendimi vjen n\u00eb nj\u00eb moment delikat p\u00ebr marr\u00ebdh\u00ebniet mes Bashkimit Europian dhe Shteteve t\u00eb Bashkuara. Administrata e presidentit Donald Trump i ka cil\u00ebsuar vazhdimisht gjobat europiane ndaj kompanive amerikane t\u00eb teknologjis\u00eb si nj\u00eb penges\u00eb tregtare. Teresa Ribera hodhi posht\u00eb \u00e7do pretendim se presioni politik ka ndikuar n\u00eb vendimin e Komisionit, duke theksuar se institucioni vepron vet\u00ebm n\u00eb baz\u00eb t\u00eb ligjit.<\/p>","protected":false},"excerpt":{"rendered":"
Bashkimi Europian i ka vendosur Google nj\u00eb gjob\u00eb prej 890 milion\u00eb eurosh, pasi arriti n\u00eb p\u00ebrfundimin se kompania ka shkelur Aktin p\u00ebr Tregjet Digjitale (Digital Markets Act \u2013 DMA), rregullorja q\u00eb synon t\u00eb kufizoj\u00eb praktikat e kompanive dominuese t\u00eb teknologjis\u00eb. P\u00ebrve\u00e7 gjob\u00ebs, Komisioni Europian i ka k\u00ebrkuar kompanis\u00eb amerikane t\u00eb ndryshoj\u00eb m\u00ebnyr\u00ebn se si rendit […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-95055","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/posts\/95055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/comments?post=95055"}],"version-history":[{"count":0,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/posts\/95055\/revisions"}],"wp:attachment":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/media?parent=95055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/categories?post=95055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/tags?post=95055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}