Rritja e kostove t\u00eb brendshme ka b\u00ebr\u00eb q\u00eb shum\u00eb marka t\u00eb njohura t\u00eb mod\u00ebs t\u00eb t\u00ebrheqin ose t\u00eb kufizojn\u00eb ndjesh\u00ebm prodhimin n\u00eb Shqip\u00ebri, evidenton nj\u00eb raport i fundit i Organizat\u00ebs Nd\u00ebrkomb\u00ebtare t\u00eb Pun\u00ebs (ILO) p\u00ebr ecurin\u00eb e fabrikave t\u00eb prodhimit t\u00eb k\u00ebpuc\u00ebve dhe tekstilit n\u00eb vendin ton\u00eb.<\/p>\n
Aktualisht, tendenca e p\u00ebrgjithshme midis markave dhe shit\u00ebsve me pakic\u00eb \u00ebsht\u00eb t\u00eb t\u00ebrhiqen nga Shqip\u00ebria. P\u00ebr shembull, Esprit, New Look, PVH (markat Calvin Klein, Tommy Hilfiger), Bonprix (pjes\u00eb e Grupit gjerman Otto), VF Corporation (The North Face, Timberland, Altra, etj.) dhe Ralph Lauren nuk furnizohen m\u00eb nga vendi yn\u00eb.<\/p>\n
N\u00eb vitin 2019, Benetton kishte pes\u00eb furnizues nga Shqip\u00ebria dhe aktualisht nuk ka asnj\u00eb. E nj\u00ebjta gj\u00eb vlen edhe p\u00ebr kompanin\u00eb amerikane Stitch Fix, e cila kishte dy partner\u00eb biznesi n\u00eb vitin 2023 dhe q\u00eb at\u00ebher\u00eb ka ndaluar porosit\u00eb n\u00eb Shqip\u00ebri. Inditex dhe Zalando gjithashtu kan\u00eb zvog\u00ebluar prodhimin.<\/p>\n
Shk\u00ebputja nga markat nuk lidhet vet\u00ebm me zinxhirin e furnizimit, por edhe me objektet e prodhimit. Markat e huaja, kryesisht italiane, po zhvendosen n\u00eb vende me kosto m\u00eb t\u00eb ul\u00ebt, si Tunizia dhe Egjipti.<\/p>\n
N\u00eb janar 2024, marka italiane Cotonella njoftoi se po zhvendoste nj\u00eb pjes\u00eb t\u00eb prodhimit t\u00eb saj n\u00eb rajonin Kashkadarya t\u00eb Uzbekistanit, duke p\u00ebrmendur rritjen e kostove t\u00eb prodhimit n\u00eb Shqip\u00ebri, t\u00eb cilat i atribuohen zhvler\u00ebsimit t\u00eb euros dhe rritjes s\u00eb pag\u00ebs minimale. Cotonella erdhi n\u00eb Shqip\u00ebri n\u00eb vitin 1996 dhe n\u00eb vitin 2008 fabrika e saj n\u00eb Shkod\u00ebr hapi nj\u00eb laborator modern p\u00ebr prerjen e p\u00eblhurave, duke u b\u00ebr\u00eb nj\u00eb qend\u00ebr nd\u00ebrkomb\u00ebtare logjistike p\u00ebr mark\u00ebn.<\/p>\n
Disa koh\u00eb m\u00eb par\u00eb, Kral Shoes zhvendosi 30% t\u00eb biznesit t\u00eb saj n\u00eb Tunizi dhe ka deklaruar se i gjith\u00eb prodhimi do t\u00eb transferohet atje s\u00eb shpejti.<\/p>\n
Italia ka pasur nj\u00eb prani t\u00eb fort\u00eb n\u00eb industrin\u00eb e mod\u00ebs n\u00eb Shqip\u00ebri p\u00ebr disa dekada. N\u00eb fillim t\u00eb viteve 1990, markat italiane e pan\u00eb Shqip\u00ebrin\u00eb si nj\u00eb treg t\u00eb ri p\u00ebr zgjerim. Shum\u00eb kompani t\u00eb njohura ngrit\u00ebn objekte prodhimi n\u00eb vendin ton\u00eb, duke siguruar pun\u00ebsim p\u00ebr mij\u00ebra njer\u00ebz. Megjithat\u00eb, var\u00ebsia e madhe nga nj\u00eb treg specifik, si p\u00ebr k\u00ebpuc\u00eb ashtu edhe p\u00ebr veshje, e b\u00ebn sektorin shqiptar t\u00eb mod\u00ebs m\u00eb t\u00eb preksh\u00ebm ndaj luhatjeve t\u00eb porosive.<\/p>\n
Markat e huaja jan\u00eb t\u00eb pranishme n\u00eb Shqip\u00ebri, drejtp\u00ebrdrejt p\u00ebrmes ambienteve t\u00eb prodhimit, por kryesisht p\u00ebrmes zinxhir\u00ebve t\u00eb furnizimit.<\/p>\n
Studimi tregon se pagat mesatare n\u00eb sektorin fason jan\u00eb 450\u2013500 euro, nd\u00ebrsa kufizimet n\u00eb fuqin\u00eb pun\u00ebtore nuk lejojn\u00eb p\u00ebrmbushjen e porosive. Gjithashtu, fabrikat shqiptare u p\u00ebrball\u00ebn me humbje nga r\u00ebnia e euros. P\u00ebr t\u00eb p\u00ebrballuar zhvler\u00ebsimin e monedh\u00ebs dhe rritjen e pagave, fabrikat rrit\u00ebn \u00e7mimet dhe n\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb humb\u00ebn nj\u00eb pjes\u00eb t\u00eb madhe t\u00eb klient\u00ebve. Edhe n\u00eb kushtet e inflacionit pas pandemis\u00eb dhe uljes s\u00eb k\u00ebrkes\u00ebs n\u00eb tregjet nd\u00ebrkomb\u00ebtare, shum\u00eb marka transferuan prodhimin n\u00eb vende me kosto m\u00eb t\u00eb ul\u00ebt, duke u t\u00ebrhequr nga Shqip\u00ebria.<\/p>\n
T\u00eb dh\u00ebnat e tjera t\u00eb INSTAT tregojn\u00eb se eksportet e tekstile e k\u00ebpuc\u00eb ran\u00eb me 16.8% n\u00eb 2024-n, n\u00eb raport me vitin e m\u00ebparsh\u00ebm. Tendenca ka vijuar negative edhe n\u00eb 8 mujorin 2025, ndon\u00ebse me ritme t\u00eb ngadal\u00ebsuar, me shitjet jasht\u00eb vendit t\u00eb k\u00ebtij produkti q\u00eb u tkurr\u00ebn me 1%.\/ Monitor<\/p>\n
The post Markat e njohura t\u00eb veshjeve po t\u00ebrheqin prodhimin nga Shqip\u00ebria<\/a> appeared first on Lapsi.al<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Rritja e kostove t\u00eb brendshme ka b\u00ebr\u00eb q\u00eb shum\u00eb marka t\u00eb njohura t\u00eb mod\u00ebs t\u00eb t\u00ebrheqin ose t\u00eb kufizojn\u00eb ndjesh\u00ebm prodhimin n\u00eb Shqip\u00ebri, evidenton nj\u00eb raport i fundit i Organizat\u00ebs Nd\u00ebrkomb\u00ebtare t\u00eb Pun\u00ebs (ILO) p\u00ebr ecurin\u00eb e fabrikave t\u00eb prodhimit t\u00eb k\u00ebpuc\u00ebve dhe tekstilit n\u00eb vendin ton\u00eb. Aktualisht, tendenca e p\u00ebrgjithshme midis markave dhe shit\u00ebsve […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-46486","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/posts\/46486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/comments?post=46486"}],"version-history":[{"count":0,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/posts\/46486\/revisions"}],"wp:attachment":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/media?parent=46486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/categories?post=46486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/tags?post=46486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}