{"id":4076,"date":"2024-12-09T22:51:07","date_gmt":"2024-12-09T22:51:07","guid":{"rendered":"https:\/\/zennihost.com\/test\/2024\/12\/09\/historia-gabimi-fatal-qe-coi-ne-falimentimin-e-gjigantit-kodak\/"},"modified":"2024-12-09T22:51:07","modified_gmt":"2024-12-09T22:51:07","slug":"historia-gabimi-fatal-qe-coi-ne-falimentimin-e-gjigantit-kodak","status":"publish","type":"post","link":"https:\/\/zennihost.com\/test\/2024\/12\/09\/historia-gabimi-fatal-qe-coi-ne-falimentimin-e-gjigantit-kodak\/","title":{"rendered":"Historia\/ Gabimi fatal q\u00eb \u00e7oi n\u00eb falimentimin e gjigantit \u201cKodak\u201d"},"content":{"rendered":"<p><span>Emri \u201cKodak\u201d mund t\u00eb mos ju thot\u00eb shum\u00eb sot, por dikur ishte sinonim i fotografis\u00eb. M\u00eb pas ajo u b\u00eb sinonim i kompanis\u00eb q\u00eb \u201cvrau veten\u201d duke ofruar nj\u00eb leksion t\u00eb dhimbsh\u00ebm p\u00ebr \u00e7do biznes q\u00eb p\u00ebr shkak t\u00eb gabimeve t\u00eb veta del nga tregu.<\/span><\/p>\n<p><span>Ishte vendimi i kompanis\u00eb p\u00ebr t\u00eb mos investuar n\u00eb fush\u00ebn e fotografin\u00eb dixhitale, edhe pse ajo ishte teknologjikisht e avancuar dhe mund t\u00eb kishte nj\u00eb avantazh ndaj konkurrenc\u00ebs, por ky u b\u00eb nj\u00eb nga gabimet m\u00eb t\u00eb m\u00ebdha t\u00eb biznesit n\u00eb histori. Nj\u00eb gabim i madh ndjekur nga disa m\u00eb t\u00eb vegj\u00ebl.<\/span><\/p>\n<p><span>Ishte pik\u00ebrisht kjo kompani q\u00eb b\u00ebri kamer\u00ebn e par\u00eb automatike n\u00eb fillim t\u00eb shekullit t\u00eb 20-t\u00eb, duke arritur q\u00eb fotografia t\u00eb jet\u00eb nj\u00eb hobi p\u00ebr shum\u00eb njer\u00ebz n\u00eb vend t\u00eb nj\u00eb aktiviteti profesional. Madje, ajo arriti t\u00eb fuste femrat n\u00eb \u201cloj\u00ebn\u201d e fotografis\u00eb, duke prezantuar <\/span><\/p>\n<p><span>\u201cVajzat Kodak\u201d dinamike dhe t\u00eb pavarura, por q\u00eb sigurisht ishin edhe gra dhe n\u00ebna t\u00eb mira.<\/span><br \/>\n<span>Edhe n\u00eb koh\u00ebt kur marketingu nuk ishte aq i sofistikuar sa sot, Kodak kishte arritur t\u00eb bindte konsumator\u00ebt se ishte kompania ideale, pra e vetmja q\u00eb mund t\u00eb fiksonte kujtimet e tyre. \u201cMomenti Kodak\u201d ishte sinonim i lumturis\u00eb familjare.<\/span><\/p>\n<p><span><em><strong>1993 Reklama televizive e filmit Kodak Gold \u201cnj\u00eb moment Kodak\u201d.<\/strong><\/em><\/span><\/p>\n<p><span>Nga mesi i viteve 1970, kompania kishte m\u00eb shum\u00eb se 30 miliard\u00eb dollar\u00eb, m\u00eb e madhja n\u00eb industrin\u00eb e fotografis\u00eb. Ajo kishte pothuajse nj\u00eb monopol n\u00eb mbar\u00eb bot\u00ebn p\u00ebr shitjet e filmave si dhe kamerave. N\u00eb \u00e7do rrotull filmi ata fitonin deri n\u00eb 15 dollar\u00eb, nj\u00eb shum\u00eb parash q\u00eb askush nuk mund ta \u201chedh\u00eb\u201d leht\u00eb.<\/span><\/p>\n<p><span>Nga ana e biznesit, gjith\u00e7ka dukej se po shkonte mir\u00eb p\u00ebr kompanin\u00eb. N\u00eb vitin 1975, Steve Sasson (n\u00eb foton e artikullit), nj\u00eb inxhinier q\u00eb punonte p\u00ebr kompanin\u00eb, shpiku nj\u00eb aparat fotografik q\u00eb nuk kishte nevoj\u00eb p\u00ebr film. Imazhi u regjistrua n\u00eb m\u00ebnyr\u00eb dixhitale, por me cil\u00ebsi t\u00eb ul\u00ebt. Makina ishte e ngath\u00ebt dhe e r\u00ebnd\u00eb, por ishte e qart\u00eb se kishte nj\u00eb t\u00eb ardhme.<\/span><\/p>\n<p><span>\u201cMir\u00eb, por mos e thuaj askund\u201d, \u2013 ishte pak a shum\u00eb reagimi i drejtuesve t\u00eb kompanis\u00eb ndaj shpikjes s\u00eb Sassoon. Problemi i shpikjes s\u00eb tij ishte se ajo k\u00ebrc\u00ebnonte drejtp\u00ebrdrejt modelin e biznesit t\u00eb \u201cKodak\u201d. P\u00ebr shum\u00eb vite kompania vijoi t\u00eb shfaqte nj\u00eb mohim idiosinkratik n\u00eb lidhje me perspektivat e fotografis\u00eb dixhitale.<\/span><\/p>\n<p><span>E till\u00eb mbeti edhe kur n\u00eb fillim t\u00eb viteve 80, \u201cSony\u201d, nj\u00eb nga konkurrent\u00ebt e tij, nxori kamer\u00ebn pa film. Kodak k\u00ebrkoi m\u00eb pas t\u00eb kryhej nj\u00eb hetim i brendsh\u00ebm p\u00ebr perspektivat e industris\u00eb dhe n\u00ebse modeli klasik \u00ebsht\u00eb n\u00eb rrezik. Hulumtimi tregoi se dixhitali ka potencialin p\u00ebr t\u00eb z\u00ebvend\u00ebsuar filmin, por Kodak kishte nj\u00eb dekad\u00eb koh\u00eb p\u00ebr t\u2019u p\u00ebrgatitur p\u00ebr ndryshimin. N\u00eb fund t\u00eb fundit, pavar\u00ebsisht se kishte shum\u00eb koh\u00eb p\u00ebrpara tyre, Kodak nuk b\u00ebri pothuajse asgj\u00eb p\u00ebr t\u00eb p\u00ebrfituar prej saj.<\/span><\/p>\n<p><span>N\u00eb vend t\u00eb k\u00ebsaj, kompania u p\u00ebrpoq t\u00eb p\u00ebrdorte dixhitalen p\u00ebr t\u00eb mb\u00ebshtetur filmin. N\u00eb mesin e viteve \u201990 ai shkoi aq larg sa shpiku nj\u00eb hibrid t\u00eb kamer\u00ebs dixhitale dhe analoge. Fotot duhej t\u00eb printoheshin n\u00eb laborator, n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb mos humbnin shitjet e filmave. Natyrisht, sip\u00ebrmarrja d\u00ebshtoi.<\/span><\/p>\n<p><span>Drejtuesit e Kodak n\u00eb vitet \u201980 dhe \u201990 ishin jasht\u00ebzakonisht ngurrues p\u00ebr t\u00eb shqyrtuar mund\u00ebsin\u00eb e z\u00ebvend\u00ebsimit t\u00eb filmit klasik me at\u00eb dixhital. Si\u00e7 \u00ebsht\u00eb analizuar shum\u00eb her\u00eb n\u00eb teorin\u00eb e marketingut, ata nuk arrit\u00ebn t\u00eb gjenin se ku \u201cp\u00ebrshtateshin\u201d dixhital\u00ebt n\u00eb modelin e tyre t\u00eb funksionimit. P\u00ebrs\u00ebri ata nuk u fut\u00ebn n\u00eb mend\u00ebsin\u00eb p\u00ebr t\u2019u b\u00ebr\u00eb pionier\u00eb edhe n\u00eb filmin dixhital.<\/span><\/p>\n<p><span>Ata mendonin se konsumator\u00ebt nuk do t\u00eb ndaheshin kurr\u00eb nga rituali i larjes s\u00eb filmave dhe q\u00eb kamera dixhitale e eliminoi k\u00ebt\u00eb nevoj\u00eb. Gjat\u00eb rrug\u00ebs, cil\u00ebsia e dixhitalit tejkaloi at\u00eb t\u00eb filmit analog dhe p\u00ebr t\u00eb mos p\u00ebrmendur se si telefonat celular\u00eb u b\u00ebn\u00eb gjithashtu kamera t\u00eb jasht\u00ebzakonshme.<\/span><\/p>\n<p><span>Teksa kamerat dixhitale u shnd\u00ebrruan n\u00eb pajisje, ato shiteshin kudo q\u00eb mund t\u00eb gjeje pajisje elektronike, jo vet\u00ebm n\u00eb linj\u00ebn e fotografis\u00eb q\u00eb Kodak kontrollonte. Gradualisht kompania humbi \u201cfush\u00ebn\u201d e saj dhe u detyrua t\u00eb luante n\u00eb at\u00eb q\u00eb konkurrent\u00ebt e saj kishin form\u00ebsuar.<\/span><br \/>\n<span>Por ajo humbi edhe nj\u00eb audienc\u00eb tjet\u00ebr q\u00eb kishte nd\u00ebrtuar nd\u00ebr vite, femrat. P\u00ebrdoruesit kryesor\u00eb t\u00eb fotografis\u00eb dixhitale tashm\u00eb ishin burrat q\u00eb kishin (dhe kan\u00eb) nj\u00eb logjik\u00eb m\u00eb pak t\u00eb zhvilluar se jan\u00eb ata q\u00eb regjistrojn\u00eb momentet e bukura familjare.<\/span><\/p>\n<p><span>N\u00eb vitin 2007, Kodak kishte nj\u00eb vler\u00eb prej 140 milion\u00eb dollar\u00ebsh, si nj\u00eb dyqan i vog\u00ebl n\u00eb industrin\u00eb e fotografis\u00eb, k\u00ebshtu q\u00eb falimentimi i tij n\u00eb vitin 2012 ishte kulmi i nj\u00eb kursi t\u00eb paracaktuar.<\/span><\/p>\n<p><span>N\u00ebse di\u00e7ka mund t\u00eb shp\u00ebtoj\u00eb filmin klasik, \u00ebsht\u00eb vet\u00ebm moda q\u00eb vjen dhe ik\u00ebn. Pak k\u00ebndv\u00ebshtrim, pak kuriozitet e ndoshta pak \u201chipsteriz\u00ebm\u201d dhe rikthim romantik n\u00eb koh\u00ebrat e vjetra, k\u00ebrkesa p\u00ebr kamera filmike dhe klasike (edhe t\u00eb dor\u00ebs s\u00eb dyt\u00eb) ka filluar t\u00eb rritet vitet e fundit.<\/span><\/p>\n<p><span>Por a do t\u00eb mundet Kodak t\u00eb rifitoj\u00eb pozicionin q\u00eb mbante dikur n\u00eb industri? Nostalgjia nuk mund t\u2019i fshij\u00eb gabimet e kompanis\u00eb dhe gjithashtu ajo nuk shitet p\u00ebrgjithmon\u00eb. \u00a9P\u00ebrgatiti LAPSI.al<\/span><\/p>\n<p>The post <a href=\"https:\/\/lapsi.al\/2024\/12\/09\/historia-gabimi-fatal-qe-coi-ne-falimentimin-e-gjigantit-kodak\/\">Historia\/ Gabimi fatal q\u00eb \u00e7oi n\u00eb falimentimin e gjigantit \u201cKodak\u201d<\/a> appeared first on <a href=\"https:\/\/lapsi.al\/\">Lapsi.al<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Emri \u201cKodak\u201d mund t\u00eb mos ju thot\u00eb shum\u00eb sot, por dikur ishte sinonim i fotografis\u00eb. M\u00eb pas ajo u b\u00eb sinonim i kompanis\u00eb q\u00eb \u201cvrau veten\u201d duke ofruar nj\u00eb leksion t\u00eb dhimbsh\u00ebm p\u00ebr \u00e7do biznes q\u00eb p\u00ebr shkak t\u00eb gabimeve t\u00eb veta del nga tregu. Ishte vendimi i kompanis\u00eb p\u00ebr t\u00eb mos investuar n\u00eb fush\u00ebn [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4076","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/posts\/4076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/comments?post=4076"}],"version-history":[{"count":0,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/posts\/4076\/revisions"}],"wp:attachment":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/media?parent=4076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/categories?post=4076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/tags?post=4076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}