Fushata e Sali Berish\u00ebs si nj\u00eb manual i gabimeve n\u00eb komunikimin politik<\/p>\n
Nga Endrit Hora<\/p>\n
N\u00eb nj\u00eb fushat\u00eb elektorale, nuk \u00ebsht\u00eb gjithmon\u00eb programi ai q\u00eb b\u00ebn diferenc\u00ebn mes pal\u00ebve n\u00eb gar\u00eb. Shpeshher\u00eb, jan\u00eb detajet: m\u00ebnyra si flet lideri, m\u00ebnyra si sillet, si p\u00ebrgjigjet, si nd\u00ebrton nj\u00eb narrativ\u00eb p\u00ebr veten dhe p\u00ebr vendin q\u00eb pretendon t\u00eb qeveris\u00eb (p\u00ebr her\u00eb t\u00eb tret\u00eb, n\u00eb rastin e udh\u00ebheq\u00ebsit t\u00eb opozit\u00ebs). Par\u00eb nga ky k\u00ebndv\u00ebshtrim, fushata e Sali Berish\u00ebs p\u00ebr zgjedhjet vendore t\u00eb vitit 2025 po kthehet dit\u00eb pas dite, n\u00eb nj\u00eb studim t\u00eb mir\u00ebfillt\u00eb mbi at\u00eb \u00e7far\u00eb nuk duhet b\u00ebr\u00eb.
\n\u00c7orodia, mungesa e koherenc\u00ebs dhe humbja e sensit t\u00eb koh\u00ebs
\nGjat\u00eb jav\u00ebve t\u00eb fundit, shqiptar\u00ebt q\u00eb ndjekin fushat\u00ebn por jo vet\u00ebm ata, kan\u00eb qen\u00eb d\u00ebshmitar\u00eb t\u00eb nj\u00eb serie gafash dhe shkarjesh logjike nga ana e Berish\u00ebs \u2013 q\u00eb nga keqinformimi p\u00ebr nivelet e taksave (si ai rasti kur premtonte uljen e taks\u00ebs s\u00eb divitentit n\u00eb 10 p\u00ebrqind, nd\u00ebrkoh\u00eb q\u00eb vet\u00eb biznesmeni q\u00eb kishte p\u00ebrball\u00eb, me pak\u00ebz habi, pak\u00ebz tension dhe padyshim, me nj\u00eb doz\u00eb keqardhjeje i kujtonte se taksa e dividentit tashm\u00eb \u00ebsht\u00eb 8 p\u00ebrqind. Dhe Berisha prap\u00eb vazhdonte t\u2019i premtonte q\u00eb do e b\u00ebnte \u2026 8 p\u00ebrqind), e deri tek mungesa e nj\u00eb rrjedhe logjike n\u00eb fjalimet p\u00ebrball\u00eb turmave, t\u00eb cil\u00ebt nuk \u00ebsht\u00eb sekret, at\u00eb e ekzaltojn\u00eb m\u00eb shum\u00eb se k\u00ebdo tjet\u00ebr.
\nNuk \u00ebsht\u00eb e rrall\u00eb tashm\u00eb t\u00eb shoh\u00ebsh nd\u00ebrprerje t\u00eb papritura t\u00eb fjalive, konfuzion n\u00eb shifra dhe t\u00eb dh\u00ebna me t\u00eb cilat p\u00ebrpiqet t\u00eb mb\u00ebshtes\u00eb argumentat, dhe harrresa t\u00eb p\u00ebrs\u00ebritura t\u00eb vet\u00eb dat\u00ebs s\u00eb zgjedhjeve q\u00eb thot\u00eb se do t\u2019i fitoj\u00eb.
\nK\u00ebto nuk jan\u00eb thjesht lapsuse njer\u00ebzore. Jan\u00eb sinjale t\u00eb qarta t\u00eb nj\u00eb fushate t\u00eb \u00e7orientuar dhe t\u00eb nj\u00eb lideri q\u00eb nuk e zot\u00ebron m\u00eb komunikimin publik.
\nN\u00eb politik\u00eb, perceptimi \u00ebsht\u00eb realitet. Dhe kur perceptimi publik formohet mbi baz\u00ebn e pasiguris\u00eb dhe hutimit q\u00eb shfaq lideri, at\u00ebher\u00eb realiteti politik i humbjes b\u00ebhet i pashmangsh\u00ebm.
\nUdh\u00ebheq\u00ebsi \u00ebsht\u00eb mesazh
\nN\u00eb \u00e7do fushat\u00eb, lideri \u00ebsht\u00eb vet\u00eb mesazhi. Dhe n\u00eb rastin e Berish\u00ebs, e v\u00ebrteta \u00ebsht\u00eb q\u00eb mesazhi \u00ebsht\u00eb\u2026. i vjetruar. Nj\u00eb vjet\u00ebrim q\u00eb nuk lidhet domosdoshm\u00ebrisht me mosh\u00ebn e vet\u00eb kryetarit t\u00eb PD. Por n\u00ebse n\u00eb vitin 1990 ai p\u00ebrfaq\u00ebsonte frym\u00ebn e ndryshimit dhe n\u00eb 2005 erdhi si \u201cshp\u00ebtimtar\u201d pas lodhjes me qeverisjen socialiste, n\u00eb 2025 ai vjen me nj\u00eb narrativ\u00eb t\u00eb konsumuar dhe pa koherenc\u00eb me realitetin shqiptar. Mosha mbi 80 vje\u00e7, stili konfrontues, mbushur me akuza dhe ekzagjerime n\u00eb shifra, ligj\u00ebrimi prej prokurori nd\u00ebrkoh\u00eb q\u00eb vet\u00eb \u00ebsht\u00eb n\u00ebn hetim p\u00ebr korrupsion, dhe fakti q\u00eb n\u00eb t\u00eb dy rastet e m\u00ebparshme \u00ebsht\u00eb larguar nga pushteti me d\u00ebshtime dhe plot akuza, krijojn\u00eb nj\u00eb sfond q\u00eb nuk bind m\u00eb ask\u00ebnd p\u00ebr \u201cndryshim\u201d.
\n\u201cHistoria ndonj\u00ebher\u00eb p\u00ebrs\u00ebritet, por her\u00ebn e dyt\u00eb si fars\u00eb,\u201d shkruante Karl Marksi. Fushata e Berish\u00ebs duket pik\u00ebrisht k\u00ebshtu: nj\u00eb rikthim pa sens historik. Dhe imagjino \u00e7far\u00eb do t\u00eb kish th\u00ebn\u00eb Karl Marksi p\u00ebr nj\u00eb rikthim p\u00ebr s\u00eb treti\u2026 Do t\u00eb ishte farsa e fars\u00ebs.
\nStrategjia e munguar
\nN\u00eb vend q\u00eb t\u00eb nd\u00ebrtoj\u00eb nj\u00eb platform\u00eb t\u00eb besueshme p\u00ebr t\u00eb ardhmen, fushata e Berish\u00ebs \u00ebsht\u00eb kthyer n\u00eb nj\u00eb shfaqje personaliteti \u2013 por nj\u00eb personalitet q\u00eb nuk komunikon m\u00eb si dikur. Edhe p\u00ebrpjekja p\u00ebr t\u00eb pasur pran\u00eb Chris LaCivit\u00ebn, konsulentin e trumbetuar aq shum\u00eb t\u00eb fushat\u00ebs s\u00eb Donald Trumpit, \u00ebsht\u00eb nj\u00eb p\u00ebrpjekje p\u00ebr ta \u201cimportuar\u201d fitoren nga jasht\u00eb. Por, si\u00e7 dihet nga praktika politike, k\u00ebshilltar\u00ebt b\u00ebjn\u00eb diferenc\u00eb vet\u00ebm kur ka brum\u00eb p\u00ebr t\u00eb formuar.
\nKur vet\u00eb lideri l\u00eb p\u00ebrshtypjen se k\u00ebshilltari \u00ebsht\u00eb m\u00eb i r\u00ebnd\u00ebsish\u00ebm se ai vet\u00eb, at\u00ebher\u00eb kemi t\u00eb b\u00ebjm\u00eb me nj\u00eb boshll\u00ebk t\u00eb thell\u00eb t\u00eb identitetit politik. Sali Berisha e ka marr\u00eb konsulentin nga p\u00ebrtej oqeanit, po atij oqeani t\u00eb cilin ai vet\u00eb nuk e kalon dot, p\u00ebr shkak se n\u00eb Uashington statusi i tij vazhdon t\u00eb mbetet \u201cnon grata\u201d, me motiv korrupsionin.
\nSondazhet nuk g\u00ebnjejn\u00eb
\nMe r\u00ebnien e koalicionit q\u00eb ai p\u00ebrfaq\u00ebson me mbi 11 p\u00ebrqind krahasuar me 2021, n\u00eb shumic\u00ebn e sondazheve t\u00eb besueshme, \u00ebsht\u00eb e qart\u00eb q\u00eb publiku nuk po e blen m\u00eb produktin politik \u201cmade in Sali Berisha\u201d. Qytetar\u00ebt k\u00ebrkojn\u00eb p\u00ebrgjigje p\u00ebr t\u00eb ardhmen, jo prapakthehu drejt t\u00eb shkuar\u00ebs. Dhe kjo \u00ebsht\u00eb nj\u00eb nga arsyet pse fushata e Berish\u00ebs, pavar\u00ebsisht zhurm\u00ebs dhe mitingjeve, nuk po ngjall besim. Frym\u00eb nuk ka, qart\u00ebsi jo e jo. Dhe mungesa e koherenc\u00ebs n\u00eb mesazhe i v\u00eb vul\u00ebn kronik\u00ebs s\u00eb nj\u00eb d\u00ebshtimi tashm\u00eb t\u00eb paralajm\u00ebruar.
\nT\u00eb rinjt\u00eb nuk mund t\u00eb motivohen me kujtime t\u00eb 1990-\u00ebs. Sip\u00ebrmarr\u00ebsit nuk mund t\u00eb binden nga lider\u00eb q\u00eb nuk kan\u00eb haberin as p\u00ebr situat\u00ebn e taksave. Shqip\u00ebria e vitit 2025 nuk mund t\u00eb p\u00ebrfaq\u00ebsohet nga figura t\u00eb \u201cteleportuara\u201d nga e shkuara. Nuk \u00ebsht\u00eb thjesht \u00e7\u00ebshtje moshe, por mend\u00ebsie, mesazhi dhe aft\u00ebsie p\u00ebr ta komunikuar at\u00eb.
\nZakonisht njer\u00ebzit jan\u00eb t\u00eb prirur q\u00eb t\u00eb shkojn\u00eb drejt ndryshimit. Sondazhet tregojn\u00eb se ndryshim dhe rotacion nuk do t\u00eb ket\u00eb. Nuk \u00ebsht\u00eb \u00e7udi, p\u00ebrderisa udh\u00ebheq\u00ebsi i opozit\u00ebs q\u00eb k\u00ebrkon t\u00eb marr\u00eb pushtetin, \u00ebsht\u00eb vet\u00eb pengesa p\u00ebr ndryshim.<\/p>\n
The post Kronik\u00eb e nj\u00eb disfate t\u00eb paralajm\u00ebruar<\/a> appeared first on www.lexo.al<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Fushata e Sali Berish\u00ebs si nj\u00eb manual i gabimeve n\u00eb komunikimin politik Nga Endrit Hora N\u00eb nj\u00eb fushat\u00eb elektorale, nuk \u00ebsht\u00eb gjithmon\u00eb programi ai q\u00eb b\u00ebn diferenc\u00ebn mes pal\u00ebve n\u00eb gar\u00eb. Shpeshher\u00eb, jan\u00eb detajet: m\u00ebnyra si flet lideri, m\u00ebnyra si sillet, si p\u00ebrgjigjet, si nd\u00ebrton nj\u00eb narrativ\u00eb p\u00ebr veten dhe p\u00ebr vendin q\u00eb pretendon t\u00eb […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17176","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/posts\/17176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/comments?post=17176"}],"version-history":[{"count":0,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/posts\/17176\/revisions"}],"wp:attachment":[{"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/media?parent=17176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/categories?post=17176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zennihost.com\/test\/wp-json\/wp\/v2\/tags?post=17176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}